Paris - The Premiere Vision Marketplace will launch its Digital Show this week, which is taking the place of the cancelled physical edition of the Première Vision Paris show, originally scheduled for September 15 to 17 in Paris Nord Villepinte.

This September's edition was suspended following the French government’s decision to ban events of more than 5,000 people, and in light of new travel restrictions in many countries and the resurgence of an increased health risk.

Conceived last April to strengthen and complement the show’s physical dimension and promote the exhibitors’ offer to a broader number of international buyers, this exclusively online event accompanies the acceleration of the sector’s digital initiatives, which have been strongly catalyzed by the health crisis.

With the launch of its Marketplace in 2018, Première Vision says it has been among the very first in the industry to invest in digital technology to provide international markets with online services to complement its physical events, and provide concrete solutions addressing brands’ sourcing needs and the challenges faced by exhibitors in terms of the visibility and promotion of their collections on a global scale.

Digital Show will feature more than 1,600 online shops, more than 40,000 product references and 8 product universes: Fabrics, Leather, Accessories, Yarns, Denim, Smart Creation, Designs, Manufacturing.

It will also feature a more interactive and functional digital catalog to energize business, client/supplier contact tools to facilitate direct contact and remote sales discussions and transactions.

Further features include eight new digital forums, which will feature the Première Vision fashion team’s selection of the season’s most creative and representative products from the show’s exhibitors, as well as digital trend tastings and fashion seminars to decode the season’s major directions.

Those online will also see the Première Vision NextGen Awards, an event promoting textile creation and design.