Paris - Première Vision will be changing the calendar of its flagship event, Première Vision Paris, starting in 2021. The change is designed to meet the requirements of a market in which collection creation and delivery timings have by and large multiplied.
The show will now be welcoming its visitors and its exhibitors at the end of January/early February for the spring-summer collections, and in the first two weeks of July for the autumn-winter collections.
In 2021, Première Vision Paris will therefore be held from 2 to 4 February for the Spring-Summer 2022 collections and from 6 to 8 July for the Autumn-Winter 22/23 collections.
Première Vision Group decided to advance its traditional dates to meet its audiences' new needs regarding material selections and inspiration. These were brought to light in a European-wide survey of 1,765 industry professionals conducted at its request in late 2019 by the IFM - Institut Français de la Mode.
Some 72% of the brands surveyed favoured advancing the trade show to the end of January/early February, and 69% favoured an event held at the beginning of July.
This strategic decision to advance the dates was further encouraged by a wide-ranging survey of Première Vision’s exhibiting partners, 66% of whom are in favour of bringing the show forward to the end of January/early February, and 70% in favour of the show taking place in July.
In 2020, the dates of the shows remain unchanged : from 11 to 13 in February for Spring-Summer and from 15 to 17 September for Autumn-Winter.