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Shanghai - Messe Frankfurt hailed the success of the recent edition of Shanghai’s Yarn Expo exhibition, organisers said, proved its importance to the industry as a vital business hub, and additionally this year offered the chance to reconnect and recover both in-person and virtually.

As one of the first yarn & fibre industry events to take place since the pandemic outbreak, the fair was widely praised by international and Chinese companies for helping their businesses to make up lost ground. 419 exhibitors from six countries & regions – China, Hong Kong, India, Pakistan, the US and Vietnam – took part in the fair, with 15,707 visitors sourcing in-person from 23 – 25 September at Shanghai’s National Exhibition and Convention Center.

“We are very pleased that we have been able to successfully hold the Yarn Expo and Intertextile Apparel fairs in both Shenzhen in July and now in Shanghai on schedule this year, as we know how many companies rely on these platforms to generate new business and foster existing relationships,” Ms Wendy Wen, Senior General Manager of Messe Frankfurt (HK) Ltd said. “From the feedback from participants this week, it’s clear these events have provided a real boost to help their businesses to make up some of the ground lost earlier in the year, and to look forward to the seasons ahead with some confidence. What’s more, the chance to reconnect in-person was widely acclaimed, while the new online platforms have been especially well-received by international exhibitors and buyers who were unable to be physically in Shanghai this year as a further increase to their outcomes from the fairs.”

Further ensuring Yarn Expo answered the current and future needs of the industry, a number of themed areas and events featured at the fair. This included the China Fibre Fashion Trends Display Zone, China Knitted Fancy Yarn Trends Display Zone, New Fibre Horizon – Textile Material Innovation Forum and Product Launch Conference.

Welcoming the return of the show, Ms Li Shaoping, Senior Manager, Cotton Council International, Hong Kong said: “Yarn Expo is important to the yarn and fabric industry in times like this, especially when it serves as a communication platform for companies large and small to share market information and promote their new products. Holding a physical event is also crucial for businesses as buyers need to look at the products in person. The fair is professional with a wide range of products on offer. We’ve got excellent results this year as there’s been a fourfold increase in visitor enquiries!”

“This is our first time exhibiting at Yarn Expo," added Mr Kent Wang, Sales Director, Shanghai Xinya New Material Technology Co Ltd, China. "Our business has experienced growth amid the pandemic, so we’ve brought a number of anti-bacterial products to the fair. The feedback on them has been positive. Having face-to-face interactions with clients again, rather than communicating online, has proven to be more effective. Many visitors came to the fair to source. The turnout has been higher than I expected, and we’ve already met with a number of potential customers.”

The demand for organic and BCI products has also been increasing due to the pandemic, so there were a number of these kinds of products in the fair. "The exhibit result is good as we are targeting the domestic market, and there is a good amount of genuine buyers with very clear needs. We’re glad that Yarn Expo can be opened as scheduled, because physical trade fairs allow us to showcase our products more effectively,” said Ms Zhang Lin, Sales Manager, Xiamen Naseem Trade Co, China

Buyers were also keen to welcome the fair back. “We always visit both editions of Yarn Expo to check out the new trends," said Ms Maggie Lu, Sourcing Manager, Orkla Group Procurement Hub Shanghai, China. "This year, especially after the pandemic, we really needed to be here to see how the textile industry is going to evolve. I’ve attended a few seminars and they are very inspiring. Last year, we purchased a seaweed fibre that I learned about in a seminar. I really prefer sourcing in a physical fair because it’s much easier when I can meet face-to-face with the suppliers, as well as touch the products to feel the quality. Yarn Expo is the most professional fair of its kind in China, so I’m very glad the autumn edition went ahead as planned. It’s been an effective sourcing trip.”

Yarn Expo Autumn 2020 was held concurrently with Intertextile Shanghai Apparel Fabrics – Autumn Edition, PH Value and CHIC, providing a concentrated overview of the latest trends and developments in the textile sector.

The next edition of the fair, Yarn Expo Spring, will take place from 10 – 12 March 2021, once again at the National Exhibition and Convention Center alongside the four concurrent fairs.

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