Seoul - To support its continued business growth and global expansion strategy, Hyosung has hired industry veteran, Claire O’Neill, as its new European marketing manager, and appointed Hyosung veteran, Julia Nam, in her new role within the company as US marketing manager, effective immediately.

O’Neill (pictured right), who is based in the UK, has deep experience in the intimate, swim and global textile markets. She joins Hyosung from The Lycra Company, where she was most recently EMEA Brand Communications Manager, and previously, EMEA Marketing Segment Manager Lingerie, Underwear and Swimwear at Invista.

At Hyosung, O’Neill will work with the company’s European marketing team in the promotion of Hyosung’s specialty fibres and fabrics to targeted brand and retail accounts. Additionally O’Neill will manage joint development and promotional programs with key industry partners.

Nam (pictured right), whose most recent position with Hyosung was Marketing Manager, Intimates and Swim, has held many managerial roles with the company based in Seoul over her 19-year career with the company.

As US Marketing Manager based in New York, NY, Nam will identify business opportunities and develop customized textile solutions to help US brands and retailers prosper.

“Claire and Julia bring enormous resources to our team,” said Mike Simko, global marketing director, Hyosung Textiles. “Their respective understanding of the global value chain, brand, retail and consumer needs, will help us further our global position as a major textile solution provider.”

With offices in more than 40 countries, Hyosung is able to locally support and interact with the international supply chain. Together with Hyosung’s Fashion Design Center (FDC) Team who forecast trends and create fabric stories and samples in the context of global trends, the Global Brand Marketing Team supports brands and retailers with design ideas, textile and product development - and then - helps brands and retailers pull products made with Hyosung specialty fibres through to the consumer.

To provide faster product delivery and reduce its carbon footprint, Hyosung says it has strategically expanded its manufacturing network to serve clients on each continent since its start in Korea in 1992. In 1999, the company expanded into China, and now has bases in Vietnam for the rest of Asia, India for emerging Asian markets, Brazil for the Americas, and Turkey for Europe. The company recently invested in its Turkey and Brazil plant expansions and has its sights on further manufacturing development in the near future.