Wilmington - The Lycra Company has launched a new fibre which, with the use of a new polymer technology, is able to adjust and adapt to fit different body types whilst also offering greater comfort and fit when the wearer is in motion.
The patent-pending Lycra Adaptiv is said to have a unique chemistry that allows it to adjust to a wearer’s functional needs in a hybrid manner. This means that when the wearer is at rest, the polymer adapts its compressive holding force to deliver the right fit, shape and control. And when the wearer is in motion, the polymer adapts its elasticity to deliver improved comfort in motion and a second-skin effect allowing the garment to stay in place better. Garments made with fabrics containing Lycra Adaptiv fibre are described as durable as well as was being easier to put on and take off.
“Consumers are seeking garments that offer greater versatility -- from work to leisure to social, and also from season to season and year to year,” said Steve Stewart, chief brand and innovation officer at The Lycra Company. “They want garments that can adapt to their individual needs and lifestyle as well as ones that can adapt to their unique body type, even when their body size or shape may change or fluctuate. Lycra Adaptiv fibre is the answer to satisfy all of these consumer needs.”
The Lycra Company has conducted internal studies to assess wear performance by comparing fabrics and garments containing Lycra Adaptiv fibre versus the same fabrics and garments containing only generic spandex.
Results show several advantages in using Lycra Adaptiv fibre including comfort-in-motion and second skin performance accompanied by shape retention and greater freedom of movement with a comfortable hold.
Size inclusivity is also a key benefit in that the fibre promotes one-size-fits-more. The softer stretch within the wearing zone allows for a widened fit window that covers a broader range of body shapes within a given size. This makes the one-size-fits-more approach, and the potential reduction of SKUs, a practical possibility, Lycra said.
“Size inclusivity is not a buzzword – it is increasingly important to today’s consumers,” added Deana Stankowski, strategic marketing director for active, intimates, and swim at The Lycra Company. “Every consumer’s body is unique and they want clothes they feel were designed for them – clothes that increase their personal comfort as well as their confidence level. Size alone is an inadequate indication of body type and body shape. Therefore, traditionally-sized garments may not fit every consumer within that size. That’s what makes Lycra Adaptiv fibre so revolutionary - it allows garments made with this fibre to adapt to many body shapes within a size range.”