Mumbai – Aditya Birla’s Grasim Cellulosic division has launched Raysileco a new viscose filament yarn which, produced from wood pulp sourced from certified, sustainably managed forests, includes both physical and digital traceability technology.

Launching the brand under Grasim’s existing Raysil label at the recent Yarn Expo show in Surat, Satyaki Ghosh, CEO of Grasim’s cellulosic fashion yarn business, which is part of the pulp and fibre business of the Aditya Birla Group, said: “Raysileco embodies the spirit of sustainability credentials and advanced traceability technologies.

“This product not only reinforces our commitment to sustainability and end-to-end traceability but also empowers our value chain partners with confidence to verify and trust every filament they use.”

Raysileco, which will be manufactured at Grasim’s plants at Kalyan in the Indian state of Maharashtra and the Veraval facility in Gujarat, is produced by embedding both molecular-level and digital technology from traceability specialist TextileGenesis directly into the yarn, allowing it to be traced from the spinning process through to the retail stage.

“The traceability mechanism employs both physical markers and digital technologies,” Ghosh added.

“Our partnership with TextileGenesis enables secure, blockchain-based traceability for sustainable viscose filament yarn.

“Using unique digital tokens called Fibercoins, we track the yarn’s journey from source to store, creating a tamper-proof, real-time digital record for brands to monitor.”

Aditya Cellulose operates 12 sites that apply environmentally efficient closed loop technologies designed to recycle materials and conserve natural resources.

Its plant in Vilayat, which is one of the largest viscose producing sites in the world, is EU BAT compliant.

Raysil claims to be the only global manufacturer of three distinct technologies in viscose filament yarn; pot spun yarn (PSY), continuous spun yarn (CSY), and spool spun yarn (SSY).