Washington - US footwear brand Hurdle has developed a new athleisure sock line, which the company says, uses a proprietary matrix to offer unrivalled support and protection.

"Hurdle says that its 'first-of-its-kind' proprietary MicroGravity Matrix is precision engineered to absorb impact and provide optimal cushioning and weight distribution.

With over 2,000 micro air channels for ultimate breathability, along with enhanced blister protection from the ultra-thin MicroPly knitting technology, the sock, which offloads weight away from vulnerable areas of the foot and provides support and cushioning, is described as a game changer in the circular knitting industry.

"The Hurdle team is excited about making a difference in people's lives by bringing innovative products to market in a space that is rarely tech-focused," said Taylor Matter, Founder of Hurdle Apparel. "We are in a space that has untapped potential for innovation yet is dominated by fashion. Hurdle's goal is to redefine footwear, make a difference in the lives of others and carve out a space in consumer comfort technologies starting with Hurdle's precision engineered socks."

Hurdle was founded in 2020 after Matter developed an overuse injury, called capsulitis, in his left foot. After overcoming his injury, he was determined to find a solution to ensure that he could continue his active lifestyle without risk of another injury.

Operating its own research and development lab, Hurdle can experiment new ideas and techniques and has some of the best talent in the circular knitting and mechanical engineering industries. The footwear line was co-founded by Tosha Hays, former SPANX Executive and Dorian Lockett.