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Franklin - Sock manufacturer Swiftwick has announced the launch of the Maxus sock which, including a Repreve high-performance, recycled polyester footbed, has ensured that the company has achieved its 2023 goal of including recycled, renewable or responsible fibres in 100 per cent of its products.

The company is also committing to sourcing 80 per cent of its Merino wool raw materials from RWS (Responsible Wool Standard) certified sources by the end of 2024.

According to Swiftwick, the high-performance, recycled polyester incorporated into the Maxus footbed maintains the same plush comfort and moisture wicking capabilities of the original Maxus line. Now, each pair of socks uses one post-consumer water bottle, helping to keep single use plastic out of our oceans and landfills.

“Sustainability across both our business practices and our finished goods is important to our company and top of mind for our customers, which is why we’re excited to share the new Maxus made with Repreve,” Joanna Mariani, chief marketing officer at Swiftwick, said. “We continuously work to reduce our environmental impact across our manufacturing processes, and this new release helps to close the gap in our sustainable product offerings.”

In addition to launching the Maxus with Repreve, Swiftwick said it is also committing to sourcing 80 per cent of its Merino wool raw materials from RWS (Responsible Wool Standard) certified sources by the end of 2024, working towards 100 per cent by 2027. RWS aims to improve the welfare of sheep and the land that they graze on and independently certifies animal welfare and land management practices in wool production and tracks certified material from farm to final product.

Each year, Swiftwick says it is taking steps to make a more positive impact on the planet. In 2019, they removed all single-use plastic from their consumer packaging, and are currently working to increase their total percentage of sustainable fibres.

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