Austria - Lenzing is reporting a strong retailer and brand take-up for EcoVero, its new environmentally friendly viscose, a product widely used in the knitwear sector.Â
As well as its environment properties, Lenzing says that customers have been attracted by the latest identification technology, which helps eco-responsible fashion retailers and brands improve transparency and traceability, two critical components of a verifiable sustainability strategy that is in line with the demands of today's market.
