Florence - Italian yarn fair Pitti Filati will return to a physical format this June, following a government decision to allow the return of international fairs,
The next edition of Pitti Filati will now take place from 28-30 June at the new venue of the Stazione Leopolda in Florence.
“Being the first to return to the physical fair format, we are aware of our responsibility towards the entire fashion sector and the institutions," said Claudio Marenzi president of the Pitti Immagine group. "It is for this reason that our whole company structure is working non-stop to organize the fairs with the maximum possible participation of exhibitors, buyers and journalists.”
Raffaello Napoleone, CEO of Pitti Immagine, added: “The new fair dates, are also the result of in-depth discussions with international organizations, in order to avoid overlapping and to build a calendar with a market-oriented rationale. The focus we will be on the Fortezza da Basso for the program of events as well, where the exhibitors themselves will be the protagonists, in addition to a selection of special projects dedicated to fashion research, new generations and the topic of sustainability. With regard to Filati, “we can confirm the Stazione Leopolda as the venue which is very well-suited to an innovative layout on a functional, esthetic and sustainable level, the right combination for an extraordinary period from all points of view.”
Pitti Uomo and Pitti Bambino will take place together, from 30 June to 2 July at Fortezza da Basso, Florence.
“The principles guiding the entire organization, are safety, rationalization and integration," said Agostino Poletto, General Manager of Pitti Immagine. "To safeguard everyone’s health, we will monitor and manage each stage of the process, from the journey to the arrival in the city, from the access to the exhibition venues to the itinerary through the pavilions to using the various services.
"The shift forward, between the end of June and the beginning of July, of the dates of the fashion shows, is essential to give companies time to recalibrate their plans and gain an additional two weeks for the stabilization of the health situation. The whole summer cycle will be characterized by a strong integration between the physical and digital format.”
