Tel Aviv – Adidas and Delta Galil Industries have announced a global licensing agreement that will see the Israeli seamless apparel specialist design, manufacture and distribute men’s and women’s underwear collections under the adidas’ Badge of Sport and Originals labels.
Launching for Spring 2022, the new men’s and women’s collections will be available in the APAC, EMEA, Europe and Latin America regions, with the women’s collections also launching in North America.
“We are honoured to partner with adidas, a global leader in the sporting goods industry, to launch these new collections,” said Victoria Vandagriff, President of D2 Brands at Delta Galil. “Innovation is core to the DNA of both adidas and Delta Galil and we look forward to leveraging that shared strength and focus through this collaboration. This license marks a meaningful addition to Delta Galil’s portfolio of licensed and proprietary brands.”
Isaac Dabah, CEO of Delta Galil added: "The collaboration with Adidas, a world leader in sports, strengthens Delta’s position as a leading and global manufacturer for a variety of leading customers in the industry, from various sectors and fields and emphasizes the unique value we provide our customers while integrating innovation, advanced designs, vertical production and logistics system”.
The new collections will feature innovative fabrics and proprietary knitting technology that offer improved flexibility for the perfect fit. Both the men’s and women’s lines will be made with a unique blend of cotton and eco-friendly Tencel and incorporate Refibra, a revolutionary textile solution for recycling cotton waste that was developed in partnership with Lenzing for go-anywhere, do-anything comfort.
The Badge of Sport collection will be sold through adidas’ DTC channels, department stores and sporting goods retailers. The Originals collection will be distributed through adidas’ DTC channels, premium department stores and select fashion retailers
