Tokyo -Â Tokyo-based lifestyle company Avex Entertainment has launched a new line of knitted casualwear using 100 per cent hemp fabric from Japanese knitter, Majotae.
Majotae describes itself as a brand that utilizes modern technology to resurrect the true texture of the hemp cloth that Japanese people have used since ancient times. The greatest feature is the realization of a texture that overturns the image of typical hemp — as feeling hard and rough — to achieve a silky touch and cotton softness.
