Wilmington - HeiQ and The Lycra Company have announced they will be introducing Lycra freshFX brand with HeiQ technology for the China market.
Garments made with LYCRA freshFX brand with HeiQ technology are designed to offer consumers the benefits of Lycra fibre, such as lasting comfort, fit and shape, combined with HeiQ’s freshness and hygiene textile technologies. These include odor absorption, antimicrobial and antiviral properties built on bio-based, mineral-based and silver-based technologies.
“Lycra freshFX® brand with HeiQ technology is the first product resulting from a collaboration between The Lycra Company and HeiQ that we announced in July,” said Steve Stewart, chief brand and innovation officer, The LYCRA Company. “The goal of this partnership is to combine our strengths to bring more market- relevant, innovative and sustainable textile technologies to consumers more quickly.”
Lycra freshFX brand with HeiQ technology can be used in activewear, athleisure apparel, personal protective equipment, socks, underwear, wovens, and non-apparel uses.
The HeiQ finishes are applied directly to stretch fabrics made with Lycra fibre branded spandex. The finishes can be customized to exact consumer needs via antiviral, antimicrobial, or anti-odor technology options.
Fabrics featuring this technology are tested to ensure they meet the relevant national Guobiao (GB) standards for China as well as the established quality standards of both The Lycra Company and HeiQ. Once certified, garments are eligible for identification at retail via physical or virtual hangtags.
Both HeiQ and The LYCRA Company will be exhibiting at the upcoming Intertextile Shanghai.
