Wilmington – The Lycra Company has launched an online customer portal which will host the latest innovations, fabric library, knowledge centre, certification services and merchandising assets.
Enabling mills and retailers to collaborate digitally, the Lycra One Online Network Exchange will allow users to source fibre solutions using the digital fabric library while also allowing them to directly connect with mills to begin or expand on business relationships, learn about capabilities, and view product catalogues.
Welcoming the launch of the new portal, Lycra Company CEO Julien Born noted how prior to the pandemic, there was already a need in the marketplace for a digital experience allowing brands and retailers to connect with mills and manufacturers in a virtual capacity without losing the inherent advantages of an in-person connection. “The Lycra Company has a rich legacy of innovation and we must embrace digital transformation," he said. "The launch of the Lycra One portal leverages our connectivity across the apparel and personal care value chains and offers a one-stop seamless solution to rapidly move our customers’ ideas from concept to launch."
Lycra One features a knowledge centre where users can access exclusive content such as webinars, white papers, and videos covering new fibre technologies, industry trends, marketing, sustainability, and more. These resources help educate users on maximizing the value of The Lycra Company and its solutions to deliver products that can meet their consumers’ needs and provide inspiration for new ideas.
Customers can also access marketing and merchandising solutions through the portal, including brand assets and garment hang tags. Additionally, requests can be submitted for trademark license agreements and fibre certifications.
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