Asian retail giant debuts pure white Celliant

Chiba - Asia's largest retailer, Aeon has unveiled a collection of 'Recovery Wear' undershirts using the first-ever Celliant fibres from Hologenix that are pure white in colour.
Branded as Topvalu Select Celliant, the line will be available in about 350 stores throughout Japan and at Aeon’s official online store, Aeon Style Online, with sales expected to increase substantially by 2025.