Woolmark unveils new ‘wear wool’ campaign

Sydney - The Woolmark Company says it is addressing the dangers of synthetic fibres as part of a new, environmentally focused, global brand initiative.
According to Woolmark, the aim of the ‘Wear Wool, Not Fossil Fuel’ campaign is to educate consumers about the hidden impact of synthetic fibres on the environment and how choosing natural fibres such as wool can be a solution to reducing fashion’s impact.