New branding campaign for Lenzing’s Tencel

Lenzing – Cellulosic fibre specialist Lenzing has launched a new branding theme for its flagship Tencel brand.
The new branding, ‘Nature. Future. Us.’ is being launched at this week’s Intertextile Shanghai Apparel Fabrics show and is part of a strategic repositioning that Lenzing says will enable Tencel to “navigate the evolving landscape of the textile industry through the continuous commitment to delivering eco-conscious and resource-efficient fibre solutions”.