Roica updates global brand to support stretch innovation

Tokyo - Roica, the premium stretch fibre brand from Japan’s Asahi Kasei, has unveiled a new global brand identity and redesigned website as it positions its elastane portfolio for the next phase of market growth and sustainability‑driven innovation.

Roica’s refreshed visual identity is built around the message “Stretch Your Future”, signalling a tighter focus on functional performance, collaboration along the textile supply chain and solutions designed to help reduce environmental impact.