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Primark expands Lycra shapewear programme

By Haydn Davis
22 July 2026

New collection combines Lycra Beauty and Lycra Adaptiv technologies in microfibre, seam‑free and light‑control constructions

The new Primark/Lycra collaboration

London – UK retail giant Primark is strengthening its womenswear offer with a new comfort‑focused, affordable shapewear programme developed in collaboration with The Lycra Company.

The initiative introduces three shapewear ranges built on microfibre, seam free and light control blocks, signalling a more structured approach to the category in terms of product segmentation and fit performance.

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