Paris ? Invista will unveil a new generation of shapewear at this year?s Paris Mode
City. Launched under the platform, ?The Science
of Shaping?, the Invista stand will showcase several new innovations in both
intimate apparel and swimwear.
Shapewear is becoming increasingly popular in
both the intimate apparel and swimsuit sectors. It is basically an undergarment
that contains a high concentration of LYCRA with its major purpose being to
smooth out any lumps and bumps, giving clothing an overall tighter and more
seamless appearance. According to some fashion designers, the
right quality shapewear can actually make the wearer look lighter and help adjust
posture.
