New Invista branding to aid sock knitters

Kansas -Invista is expanding the LYCRA branding
of its heavy gauge and knee-high global socks portfolio.

The new branding covers socks made
with LYCRA or LYCRA T400 fibre and includes
LYCRA Soft Comfort socks and knee-highs and LYCRA SPORT socks and knee-highs.

In addition, Invista has also announced a
refreshed brand identity with a new name for its LYCRA Energising socks to
LYCRA Energy socks. The first socks showing these new LYCRA fibre brandings
will be in stores within the next few weeks.