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Knitwear Lab in new brand partnership

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Almere - The Netherlands-based Knitwear Lab and AGR have come together to create a 15-piece knitwear capsule, as part of AGR’s SS22 collection, revolving around the brands’ mutual passion for bold colours and expressive patterns.
Over the past years Knitwear Lab has evolved to be one of Northern Europe's most prominent research and knowledge hubs for knitwear development.
Working with the latest Stoll ADF flat bed knitting machines, this is the first of a series of collaborations for Knitwear Lab with high-end brands.
For the AGR collection, Knitwear Lab’s senior programmer Francesca Pedrini used her technical expertise to realize the creative vision of the brand's creative director Alicia Robinson. Key inspirations draw from the hypnotizing colour-intensive immersions by Rothko and Roy Colmer, the quirks of ordinary life as portrayed by Martin Parr and the ecstatic visual language of nineties rave culture. "Through combining authentic craftmanship with the latest knitwear technology, Knitwear Lab and AGR continue to rejuvenate the dowdy image and push the boundaries of knitwear today," the partners said in a press release.
Capsule
Stripes and gradients are an integral element of AGR’s brand DNA. In collaboration with AGR, Knitwear Lab experimented with emulating spray and pixels into jacquard for the 15-piece capsule with the highest-quality fine Merino wool made on Knitwear Lab’s Stoll ADF multi-gauge knitting machines.
Based on this, one of the statement pieces of the 15-piece capsule - the Cherish cardigan - translates a mural by artist Joe Holbrook painted on the wall of AGR’s own studio into jacquard. From December – January on the collection will be sold as part of AGR’s SS22 collection through AGR and Knitwear Lab’s web stores and AGR’s stockists such as DSM, SSENSE, Browns, Net-a-Porter and H Town.
AGR was established through Alicia Robinson’s extensive work as a Freelance Knitwear Designer with brands such as Yeezy, A-Cold-Wall and Missoni, over the past 5 years.
Coming to fruition in June 2019, the experimental brand has grown at an exceptionally fast rate and has caught the eye and dressed the likes of Jorja Smith, Burna Boy, Anderson Paak, Greenteapeng, Mahalia, Slow Thai and Yung T & Bugsey.

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