London - Technical outdoor sock brand Bridgedale has selected new Lycra Dry Technology in its latest range of trail running socks.
The newly launched technology from The Lycra Company is designed to bring additional functionality and comfort to the trusted sock brand’s new offering.
The addition of Lycra Dry Technology is said to ensure a long lasting fit, shape retention and comfort with the added benefit of dryness, thanks to its unique moisture wicking technology. The Bridgedale Trail Run sock range is aimed at consumers who enjoy the challenge of trial running or adventurous outdoor activities.
It offers wearers supreme performance and comfort, allowing them to perform to the best of their ability without having to worry about their apparel – as highlighted within the new range’s marketing activations and ads, which feature real consumer testers.
“We have been working with The Lycra Company for many years and their consumer driven innovations such as the new Lycra Dry Technology helps us to develop high functioning applications for our customers, giving Bridgedale wearers the confidence that they can trust in the performance of our products and brand,” explained Bridgedale’s MD Mark Brennan.
Knitted into the Bridgedale Trial Run range, the new yarn combination of Lycra fibre and a multi-channel polyamide covering, sits on the inside of the sock where it is closest to the skin, helping to draw moisture away from the skin, keeping the foot and leg dry and comfortable for longer. Made from a non-hazardous material, which limits possible skin irritation, the yarn provides close-fitting comfort and long lasting performance after washing.
Designed, knitted and packed by in the UK, the new range has also just won a Trail Running Magazine Award 2021, which is testament to its quality and performance.
