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Shima Seiki’s WHOLEGARMENT underpins H&M in-store recycling

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Stockholm - Flat knitting machine builder Shima Seiki is playing a key role in a new Garment to Garment Recycling System launched by global retailer H&M in collaboration with the Hong Kong Research Institute of Textiles and Apparel (HKRITA).
Known as Looop, the first retail model of their G2G system was launched at one of H&M’s stores (Drottninggatan 56) in Stockholm, Sweden on the 12th of October.
G2G is a direct-to-customer recycling system. In the Stockholm G2G system the customers bring their old clothes which can then be broken down into fibres and yarns to become the raw material for knitted new clothes. Customers can watch the entire end to end process in real time in the store.

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