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Coloreel secures Italy distribution deal

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Stockholm - Thread colouring unit manufacturer Coloreel has completed a new distribution deal with specialised digital printing solutions provider TechnoProgress in Italy. The first, immediate step includes sales of one unit of Coloreel’s instant thread coloring equipment to TechnoProgress.
Coloreel technology provides the on-demand digital dyeing of textile thread for more sustainable and creative embroideries, which the company says, makes previously complicated designs accessible, including gradients, textures and other effects. Using only a single thread and needle means that it also significantly improves quality and efficiency, enabling immediate start up and faster delivery.
Welcoming the new deal, Mats Sjögren, sales director at Coloreel Group AB said that the agreement with TechnoProgress would open additional doors for Coloreel in Italy and was a very good next step in Coloreel’s market expansion in this important market. "This new partnership will facilitate new routes to market related to the digital 3D printing and DTG decoration industry and give customers possibility to incorporate something unique into their designs," he said. "We are confident this will give good results for Coloreel, TechnoProgress and their customers.”
Daniele Torrenti, CEO at TechnoProgress, added: “We believe in the potential of Coloreel’s technology. It will allow our customers to offer something unique to the market, and help them to expand their personalization offering and to grow their business.”
In 2021, Coloreel announced it will shift over to offer 100 per cent recycled polyester thread. The move now provides customers with the ability to create more sustainable embroideries with thousands of colors, CMYK, RGB/HEX and PMS compatible.
The polyester is created from 100 per cent recycled post-consumer PET bottles and developed in collaboration with thread manufacturer Madeira.
The coloured recycled thread has passed through all industry standard quality testing and provides same fastness properties as virgin polyester thread and is certified standard 100 by OEKO-TEX.

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