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Warp knits on the road with Giro d’Italia

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Cene - Italian warp knitter Sitip has been confirmed as an official supplier for the 2022 Giro d’Italia, along with a host of other international cycling events.
As well as the Giro, Sitip has also been named an official supplier for the Tirreno-Adriatico and Giro di Sicilia as well as an official partner of Ride Green, Gran Fondo Strade Bianche, Il Lombardia, Gran Fondo Il Lombardia and Giro di Sicilia.
As an official supplier, Sitip will supply a range of garments made from its latest warp knitted recycled fabric and will have its logo placed on the official Giro d’Italia jerseys and the presentation of the Ranking Jerseys.
The company will also feature on an exclusive social media video dedicated to the launch of the “Making of Maglia Rosa”.
Welcoming the partnerships, Silvana Pezzoli, vice president and Commercial Director of Sitip, said: “Sitip is happy to have laid the foundations for a multi-year strategic partnership with RCS Sports & Events, which concerns not only the Giro d’Italia, as official supplier, but also the other cycling competitions of the group, with an important communication plan.
"Being alongside the champions and fans who follow these races with passion consolidates the company’s bond with the world of sport.”
Matteo Mursia, Sales & Partnership Director, RCS added: “We’re very happy about the expansion of the partnership with Sitip. 2022 will mark the ninth year of collaboration with RCS Sport, started with only the supply of fabrics for Giro d’Italia jerseys, which over the years have become increasingly technological and environmentally friendly, thanks to structural investments made by the company from Cene in recent years.
"For the next cycling season, which is approaching, Sitip intends to embrace all RCS Sport cycling, and will therefore be present not only on the Giro jerseys, but also on those of the Tirreno-Adriatico and will also be with us for Strade Bianche Pro’ together with its Granfondo, Il Giro di Sicilia, Il Lombardia and partner of the Ride Green project. We are confident that this collaboration will be constructive and will benefit both of our companies.”
Sitip specialises in highly technical and function-rich fabric innovations for sport, technical underwear, shapewear, beachwear, footwear components, protective helmets, and in particular, velcro-receptive fabrics for mechanical fastening systems. It also offers a number of innovative technical fabrics for other industrial end-uses, all made using the company's weft & warp knitting technology.

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